New insurance marketing website for Forces Advice
Quotall Marketing launched a new insurance broker website this week, and it’s something a little bit different. Our client, Forces Advice, is a specialist insurance broker offering insurance products to members of HM Armed Forces and their families.
Forces Advice recognized that their customer base is moving online. In the UK in 2016, 70% of all insurance purchases began with an online search. While keen to maintain the business’s ‘personal touch’ to clients, Directors Martyn Barberry and John Sykes knew they simply couldn’t afford to have an ineffective website. Their brief to us was multi-faceted:
- Appealing to their client base both visually and in terms of content
- Mobile optimized
- Highly search orientated, ensuring great on-line visibility
- Ability to integrate e-trade as and when required
Broker website design for insurance brokers
Quotall is a specialist insurance marketing agency and the forcesadvice.com website is the latest of a number of sites that have been developed by us for insurance brokers.
Beyond using the latest mobile friendly layouts and easy to follow navigation, Quotall’s insurance specific knowledge ensured we were able to deliver the site quickly; ensuring that FCA and H.M Forces compliance issues were addressed from the start – for example with copy content and images.
Insurance websites that work
Many agencies can build good looking websites, but only we invest the time in planning your website so that it is optimised to target the online insurance markets that are relevant to your business.
This is key to building a website that works to attract new customers to your business and is what sets out service apart.With the site now live and in a position to be marketed, Forces Advice have turned to us for their insurance SEO program, which will ensure ongoing growth in the business’ online visibility, and lead to a sustainable, cost effective growth in enquiries and appointments.