What is insurance email marketing?
Email marketing is an efficient and effective way of acquiring and retaining customers by communicating to existing and prospective clients about your brand, your products and service offering.
It is an extremely cost effective means of getting your brand in front of customers and prospects as part of an overall customer relationship marketing strategy.
We can help you to build and organise your customer and prospect databases, host and prepare them for emailing, as well as designing and running your email program.
We offer three email marketing packages – simply choose one that suits your business
If want an email program that’s a little different, or if you want help in building your Customer Relationship Management (CRM) strategy then please get in touch – we would be happy to help.
Business
- 1 Email campaign per month
- Campaign planning
- – Database build
- – Data clean
- – Communication plan
- – Set goals and objectives
- Email template(s)
- Copywriting
- Up to 5 triggered event emails
- Monthly reporting
Professional
- 2 Email campaigns per month
- Up to 10 triggered event emails
Enterprise
- 3 Email campaigns per month
- Up to 15 triggered event emails
Drive customer engagement with an insurance email marketing program
Insurance businesses face the unusual challenge of needing to engage with customers and prospects throughout the year, despite typically only having a 6 to 8 week window (at renewal date) to actually make a sale. Engaging with your audience throughout the year, demonstrating sector and industry specific knowledge and an understanding of key marketplaces can all contribute to maintaining a ‘warm’ relationship – but this can be a real challenge for any insurance business.
Whether you’re looking to improve customer retention, cross-sell or upsell to existing clients or you want to demonstrate your knowledge and expertise to prospects in particular sectors or to be recognised as the number one alternative to their existing provider, email marketing can be a powerful relationship marketing tool.
We are a specialist insurance marketing agency with the insurance industry knowledge and marketing expertise to design a Customer Relationship Marketing strategy through to email campaigns to drive leads and sales economically for your business.
Talk to us about your email marketing today
Find more and keep more customers with our email marketing management services
We help insurance businesses develop engaging, regular communication programs with clients and prospects through creative email marketing campaigns. From designing email templates, managing client and prospect data into succinct groups and writing content that drives engagement and sales opportunities, we can help. Get in touch to discuss your precise requirements.
