Project Brief

An established regional broker with offices in Clowne and Ripley, Derbyshire, Buckingham Insurance serves the local community with business and personal lines insurance products backed up by a uniquely personal service. With an established and successful business model in place, it would have been easy for the business to rest on its laurels and continue to do what they always did.

But the Directors at Buckingham Insurance saw that their customers’ expectations were changing. While they  continued to value truly personal service, they expected to be able to interact with the business in increasingly fluid ways. Whether it was accessing their policy details in the dead of night, making a claim or looking to make a mid term adjustment, the requirement to trade in a truly multi-channel way had become apparent. Similarly, the management team wanted better management intelligence that allowed them to track leads from first phone call through to purchase.

Buckingham Insurance saw the need for more than just a new website. they wanted a digital strategy that made life simpler for the clients and prospect, gave them better insights and ultimately contributed to a more efficient distribution of products and services that enhanced rather than detracted from their ‘personal touch’ approach.


Insurance SEO campaign for Buckingham Insurance Brokers

Digital Strategy for Buckingham Insurance

Insurance SEO for Buckingham Insurance
Insurance Search Engine Optimisation for Buckingham Insurance Brokers
Insurance SEO campaign for Buckingham Insurance

Skills Needed

Digital strategy is simply the process of taking the insurance brokers existing business vision, goals, service approaches and articulating them through integration of digital technology into their existing business. With Buckingham Insurance, Quotall first redeveloped the website, devised a keyword strategy and then created relevant, SEO product and service copy. We then created My Account and staff login areas so that vital documentation could be securely stored and quickly accessed by staff and clients alike.

Digital Strategy 95%
Content Marketing 80%
Search Engine Optimisation 100%
Website Design 90%
Website Information Architecture 85%

The Results


“Quotall have significantly improved the volume and quality of the content on our website, as well as enhancing the site’s technical configuration. The result has been greater online visibility and ultimately, more new business.”

Tony Buckingham – Managing Director, Buckingham Insurance


  • More website traffic – Visitor volumes have doubled in 12 months
  • Better customer engagement – Page views up 155%
  • Improved user experience – Bounce rate down 21%
  • Greater online presence – search visibility score improved by 314%
  • More sales – Significant increase in new business lead volumes

We’re Here To Help Your Business Grow

Using our insurance marketing expertise, creative ideas, and focus on results