Project Brief

Ellis David Insurance Brokers is a well established business based in London. Focussed on customer service, they have a strong book of both personal and commercial lines insurance clients.   The management team were already aware that growing numbers of consumers were beginning their research journey online and mindful that their insurance website needed an aesthetic update.  They had also been frustrated by the difficulties of being unable to edit and manage their own website effectively, so they approached Quotall Marketing with a three tier brief:

  • Develop a ‘new look’ website that better reflected their proposition as a high quality, service led organisation, with customers as diverse as businesses and high net worth individuals.
  • Ensure that the new insurance website would be quick and easy to use and maintain, either by themselves or by third parties.
  • Develop a search engine optimised website and content strategy to ensure the site was highly visible online.


Insurance Broker Website Design For Ellis david
Old Ellis David Insurance Website

Insurance website design for Ellis David


Skills Needed

At this insurance marketing agency we believe that a website should perform as well as it looks.  In designing and building the Ellis David website we took the time to understand the client’s brand and customers as well as their business objectives, and from this we produced a strategy for the site.

Planning a website is a step that is often undervalued, undercooked, or left out altogether on cheap website builds, but we know it makes all the difference when it comes to how the site performs for the business.

Project Management 100%
Digital Strategy 95%
Branding 90%
Information Architecture 85%
Copywriting 80%

The Results


“Quotall took the time to understand what we needed the website to do, not just how it ought to look.”

Simon Brewster – Director, Ellis David

“Beyond having a great looking website that reflects our brand, we have a platform that enables digital to be a central part of our business strategy.”

Denise Judge – Managing Director Ellis David


  • New customers – 33% growth in new-to-brand website users
  • More visitors – 299% increase in website visitors
  • Better promotion – 39% more products and services  viewed on the site

We’re Here To Help Your Business Grow

Using our insurance marketing expertise, creative ideas, and focus on results