Headquartered in Guiseley, just outside of Leeds and with further offices in Newcastle and Penistone, JM Glendinning is one of the most established insurance brokers in the country.
Recognising the importance of the emerging digital channel, JM Glendinning decided to invest not only in a website, but in a digital marketing program that would increase their online visibility amongst clients old and new.
Quotall was briefed to create an Insurance SEO campaign initially for a 12 month period. Activity included:
- Management of domain and range of sub domains into an ordered structure that ensured maximum visibility for the core JM Glendinning brand.
- Scalable keyword strategy.
- Insurance Search Engine Optimised content marketing – structured, ‘Google friendly’ product, service, user guides, news and insight pages on a monthly basis.
- Technical on-site SEO.
- Link audits and link management
- Off site SEO – Integration of social media platforms such as LinkedIn