Project Brief

As the name would suggest, The Property Insurance Centre (PIC) is a specialist broker working with property owners across the UK. Their insurance website had been custom coded, making it difficult to manage and adjust content. It’s poor search visibility with search engines also meant that PIC were reliant on costly Google Pay Per Click advertising to find new clients. PIC were further frustrated that paid-for website traffic was dropping away before making a sales enquiry.

Quotall was given the brief to work on the design for a new insurance website. Key considerations were:

  • Easy to use and update content management system (CMS)
  • SEO optimised site that had the potential to score well with search engines and therefore rank for specific keyword terms.
  • Improved customer experience online that ensured an increased level of engagement and sales enquiries.


Old Property Insurance Centre Website

Insurance website design for Property Insurance Centre

PIC's new insurance website design

Skills Needed

As an insurance marketing agency we believe that keeping the client informed and involved in a project is critical. In the case of the PIC website, as well as designing the website and its architecture, we also developed  in excess of 30 pages (over 20,000 words!) of FCA compliant copywriting. This covered search engine friendly product and service descriptions as well as key information about the business and its staff. Weekly project management calls meant that the 6 week project was delivered on time and to specification.

Project Management 100%
Digital Strategy 95%
Information Architecture 85%
Copywriting 85%
Branding 85%

The Results


“Quotall’s approach means that we have a website that accurately reflects our business, our service and helps drive enquiries.”

Robert Fisher – Director, Property Insurance Centre

“Integrating the online renewal service, adding live chat functionality and the potential for future integration of an e-Trade platform mean that the website is actually an integral part of our business in terms of how we work with clients and prospects.”

Gavin Fisher – Director, Property Insurance Centre


  • Fully responsive (mobile, tablet friendly) website
  • Contemporary visual style maintaining PIC brand assets and elements
  • Page 1 Google search results for a number of keyword terms
  • Increased visitor engagement – more pages viewed, longer spent on the site, increased sales enquiries
  • E-trade ready. While PIC don’t currently sell directly online, the new website will allow them to do so with minimal adjustment

We’re Here To Help Your Business Grow

Using our insurance marketing expertise, creative ideas, and focus on results